What are some successful website redesign case studies?

What are some successful website redesign case studies?

There are several notable website redesign case studies. For instance, the redesign of Airbnb's website focused on improving user experience and increasing bookings. They simplified navigation and enhanced visuals, resulting in a 30% increase in conversions.

Can you tell me more about the process they used?

Sure! Airbnb conducted user research to identify pain points, created wireframes for new layouts, and tested prototypes with real users. This iterative process helped them refine their design based on user feedback.

What other companies have had successful redesigns?

Other examples include Dropbox, which revamped its site to better showcase its features, and HubSpot, which focused on a more modern aesthetic and improved content organization, leading to higher engagement.

What key metrics should be measured after a redesign?

Key metrics include conversion rates, bounce rates, user engagement, and time spent on site. Tracking these can help assess the redesign's effectiveness.