What are some common mistakes people make in competitive analysis?
Some common mistakes include not defining clear objectives, overlooking indirect competitors, and failing to update data regularly.
Can you elaborate on why overlooking indirect competitors is a mistake?
Overlooking indirect competitors can lead to missed opportunities and a lack of understanding of the broader market landscape.
What should I focus on to avoid these mistakes?
Focus on setting clear goals, regularly updating your analysis, and considering all types of competitors, both direct and indirect.
Are there any tools you recommend for competitive analysis?
Yes, tools like SEMrush, Ahrefs, and SimilarWeb can provide valuable insights into competitors' strategies and performance.
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