What are the main emotions that drive consumer buying decisions?
Consumers often experience emotions like joy, fear, trust, and anticipation when making purchases.
Can you explain how fear influences buying behavior?
Fear can create urgency, leading consumers to buy products to avoid negative outcomes, like missing out on a sale.
What role does joy play in consumer purchases?
Joy can enhance the shopping experience, making consumers more likely to buy products that evoke positive feelings.
Are there specific products that trigger these emotions more than others?
Yes, luxury items often evoke joy, while limited-time offers can trigger fear of missing out.
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