What are key metrics in traffic data?
An example of an AI chatbot conversation about key metrics in traffic data.
What are the key metrics I should look at in traffic data?
The key metrics in traffic data include total visits, unique visitors, bounce rate, average session duration, and conversion rate.
How do I calculate the bounce rate?
Bounce rate is calculated by dividing the number of single-page visits by the total number of entries to a website, then multiplying by 100.
What does average session duration tell me?
Average session duration indicates how long visitors are staying on your site, which can reflect engagement levels.
Can you explain what unique visitors mean?
Unique visitors refer to the number of distinct individuals visiting your site over a specific period, regardless of how many times they visit.
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