What are the key values that define millennials?
Millennials often value diversity, sustainability, and work-life balance. They prioritize experiences over material possessions.
How do these values influence their purchasing decisions?
Millennials tend to support brands that align with their values, such as those that promote social responsibility and environmental sustainability.
Are there any specific examples of brands that resonate with millennials?
Yes, brands like Patagonia and TOMS are popular among millennials for their commitment to social causes and ethical practices.
What challenges do millennials face in upholding these values?
Many millennials struggle with financial instability, which can make it difficult to prioritize values like sustainability and ethical consumption.
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