What are rewarded video ads?
Rewarded video ads are advertisements that offer users a reward, like in-game currency or discounts, for watching a video.
How do they work?
Users opt to watch a video ad in exchange for a reward, enhancing their experience while providing advertisers with engagement.
What are the benefits for advertisers?
Advertisers benefit from higher engagement rates, as users are more likely to watch ads when they receive something in return.
Are there any downsides?
Some users may find them intrusive if overused, and there's a risk of users only engaging for rewards, not brand interest.
Can you give examples of apps that use them?
Popular apps like mobile games often use rewarded video ads, such as Candy Crush and Clash of Clans.
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