Can you explain what emotional framing is?
Emotional framing is the way information is presented to evoke specific emotions in the audience. It shapes perceptions.
Can you give me some examples of emotional framing?
Sure! For instance, saying 'Join us in saving the planet' frames environmental action as a noble cause, evoking pride.
Are there any negative examples of emotional framing?
Yes, for example, using fear-based language like 'If we don't act now, disaster is imminent' can create panic and anxiety.
How can emotional framing be used effectively in marketing?
In marketing, emotional framing can create a connection with consumers, like using nostalgia to promote a product.
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