What are some examples of localization?

Can you give me some examples of localization?

Sure! Localization refers to adapting content for a specific region or language. For example, translating a website into Spanish for a Latin American audience.

What about localization in video games?

In video games, localization can include translating dialogue, adjusting cultural references, and modifying graphics to suit local tastes. For instance, a game might change character names to resonate better with a Japanese audience.

Are there any localization examples in marketing?

Absolutely! A classic example is Coca-Cola, which tailors its advertising campaigns to reflect local cultures and languages, ensuring the message resonates with the target audience.

How does localization differ from translation?

Localization is broader than translation; it involves cultural adaptation, including visuals, formats, and even product offerings, while translation focuses solely on converting text from one language to another.