What are the benefits of cost leadership in business?
Cost leadership allows a company to offer lower prices than competitors, attracting more customers.
Can you explain how it impacts market share?
By reducing prices, a cost leader can increase its market share as more consumers choose its products over higher-priced alternatives.
Are there any risks associated with this strategy?
Yes, risks include potential quality compromises and vulnerability to price wars with competitors.
How can a company achieve cost leadership?
A company can achieve cost leadership through economies of scale, efficient production processes, and cost control measures.
Can you give examples of companies that successfully use this strategy?
Walmart and McDonald's are prime examples of companies that have successfully implemented cost leadership strategies.
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