What are the challenges of retargeting ads?
An example of an AI chatbot conversation about the challenges faced in retargeting ads.
What are the main challenges of retargeting ads?
Some main challenges include ad fatigue, privacy concerns, and managing frequency capping.
Can you explain ad fatigue?
Ad fatigue occurs when users see the same ad too often, leading to decreased engagement and effectiveness.
How do privacy concerns affect retargeting?
Privacy concerns can limit data collection and tracking, making it harder to target users effectively.
What is frequency capping?
Frequency capping is a strategy to limit the number of times a user sees the same ad to prevent annoyance.
What strategies can help overcome these challenges?
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