What are the different types of consumer behavior?
Consumer behavior can be categorized into several types, including cognitive, affective, and conative behavior.
Can you explain cognitive consumer behavior?
Cognitive consumer behavior involves the mental processes of consumers when they evaluate products, make decisions, and solve problems.
What about affective consumer behavior?
Affective consumer behavior relates to the emotions and feelings that influence a consumer's purchasing decisions.
And conative behavior?
Conative behavior refers to the intention or willingness of consumers to act, such as making a purchase or recommending a product.
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