What are the key milestones in Pepsi's history?

What are the key milestones in Pepsi's history?

Pepsi has a rich history! Key milestones include its creation in 1893, the introduction of the Pepsi-Cola brand in 1898, and the launch of the iconic 'Pepsi Challenge' in the 1970s.

Can you tell me more about the Pepsi Challenge?

Sure! The Pepsi Challenge was a marketing campaign launched in 1975 where consumers participated in blind taste tests to compare Pepsi and Coca-Cola. It significantly boosted Pepsi's popularity.

What about the advertising campaigns?

Pepsi has had many memorable advertising campaigns, including the 'Pepsi Generation' in the 1960s and collaborations with celebrities like Michael Jackson and Britney Spears.

When did Pepsi become a global brand?

Pepsi began its international expansion in the 1930s, but it truly became a global brand in the 1960s and 1970s, establishing a presence in numerous countries.