What are the latest trends in consumer research?
An example of an AI chatbot conversation about the latest trends in consumer research.
What are the latest trends in consumer research?
Some of the latest trends include increased use of AI and big data analytics, personalization, and sustainability.
How is AI changing the way companies conduct consumer research?
AI allows for more efficient data analysis, predictive modeling, and real-time insights, enhancing decision-making.
Can you give examples of companies successfully using these trends?
Sure! Companies like Amazon use AI for personalized recommendations, while brands like Coca-Cola focus on sustainability in their research.
What role does social media play in consumer research today?
Social media provides valuable insights into consumer behavior and preferences, allowing brands to engage directly with their audience.
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