What are the main laws governing advertising in the US?
In the US, the main laws include the Federal Trade Commission Act, which prohibits deceptive advertising, and the Lanham Act, which addresses trademark infringement.
Are there specific rules for online advertising?
Yes, online advertising is subject to regulations like the CAN-SPAM Act for email marketing and the Children's Online Privacy Protection Act (COPPA) for targeting children.
What penalties can companies face for violating advertising laws?
Companies can face fines, legal action, and damage to their reputation. The FTC can impose penalties for deceptive practices.
How do advertising laws differ in other countries?
Advertising laws vary significantly by country. For example, the UK has strict rules on misleading ads and requires clear labeling for sponsored content.
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