What are the key psychological factors that influence consumer behavior in marketing?
Key psychological factors include perception, motivation, beliefs, attitudes, and social influences.
Can you explain how perception affects consumer decisions?
Perception shapes how consumers view products, influencing their preferences and purchase decisions.
What role does motivation play in marketing strategies?
Motivation drives consumers to fulfill their needs and desires, guiding their buying choices.
How do social influences impact marketing?
Social influences, like peer pressure and cultural trends, can significantly sway consumer preferences and behaviors.
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