What are the main regulations on advertising I should be aware of?
The main regulations on advertising include truthfulness, non-deceptiveness, and substantiation of claims. These are enforced by agencies like the FTC.
Are there specific rules for online advertising?
Yes, online advertising must comply with regulations such as the CAN-SPAM Act for email marketing and the Children's Online Privacy Protection Act (COPPA) for targeting children.
What about advertising on social media?
Social media advertising must also adhere to platform-specific guidelines and general advertising laws, including transparency about sponsored content.
Can you give examples of misleading advertising?
Examples include false claims about a product's effectiveness, hidden fees in pricing, or using before-and-after images that misrepresent results.
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