What are the most important metrics for a startup to track?
The top startup metrics include Customer Acquisition Cost (CAC), Lifetime Value (LTV), Monthly Recurring Revenue (MRR), and Churn Rate.
How do I calculate Customer Acquisition Cost?
CAC is calculated by dividing the total cost of acquiring customers (marketing expenses, sales costs) by the number of customers acquired.
What is a good LTV to CAC ratio?
A good LTV to CAC ratio is typically 3:1, meaning the lifetime value of a customer should be three times the cost to acquire them.
Can you explain what Churn Rate is?
Churn Rate is the percentage of customers who stop using your product or service during a specific time period. It's crucial for understanding customer retention.
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