What are the current trends in social media usage?
Currently, trends include short-form video content, increased use of stories, and a focus on authenticity.
How are platforms like TikTok influencing these trends?
TikTok has popularized short, engaging videos, prompting other platforms to adopt similar features to retain users.
What demographic is most active on social media right now?
Gen Z and Millennials are the most active users, with a significant presence on platforms like Instagram and TikTok.
Are there any emerging platforms we should watch out for?
Yes, platforms like BeReal and Clubhouse are gaining traction, focusing on authenticity and real-time interaction.
How do these trends affect businesses and marketing strategies?
Businesses are adapting by creating more authentic content, leveraging influencers, and focusing on engagement over reach.
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