What are the types of ad fraud?
An example of an AI chatbot conversation about types of ad fraud in digital marketing.
What are the types of ad fraud I should be aware of?
There are several types of ad fraud, including click fraud, impression fraud, and ad stacking. Would you like to know more about any specific type?
Yes, can you explain click fraud?
Click fraud occurs when someone artificially inflates the number of clicks on an ad, often using bots or incentivized users. This can lead to wasted ad spend.
What about impression fraud?
Impression fraud happens when ads are loaded on a webpage but not actually seen by users, often through hidden or fake placements.
How can I protect my campaigns from ad fraud?
You can use fraud detection tools, monitor your traffic sources, and analyze your ad performance regularly to identify any suspicious activity.
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