What are the Unfair Commercial Practices Directive?

Can you explain what the Unfair Commercial Practices Directive is?

The Unfair Commercial Practices Directive is an EU regulation aimed at protecting consumers from misleading and aggressive marketing practices.

What types of practices does it cover?

It covers practices like false advertising, misleading claims, and aggressive sales tactics that can harm consumers.

How does it benefit consumers?

It ensures that consumers receive accurate information and are not subjected to unfair pressure when making purchasing decisions.

Are there penalties for companies that violate this directive?

Yes, companies can face fines, sanctions, and be required to change their practices to comply with the directive.