What audience segments should I target in retargeting?
An example of an AI chatbot conversation about targeting audience segments for retargeting campaigns.
I'm planning a retargeting campaign. Which audience segments should I focus on?
You should consider targeting segments like previous website visitors, cart abandoners, and past customers.
What about people who engaged with my social media posts?
Absolutely! Engaging with social media users can be effective. They already show interest in your brand.
How can I identify these segments?
You can use analytics tools to track user behavior on your site and social media platforms.
Is there a specific percentage of visitors I should retarget?
It's often recommended to retarget around 2-5% of your total audience, focusing on the most engaged users.
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