What factors affect sender reputation?

What factors affect sender reputation in email marketing?

Sender reputation is influenced by factors like email engagement rates, bounce rates, spam complaints, and list hygiene.

How can I improve my sender reputation?

To improve your sender reputation, focus on maintaining a clean email list, engaging your audience, and monitoring your metrics.

What is a good sender score?

A good sender score typically ranges from 80 to 100. Scores below 80 may indicate issues with your email practices.

How often should I clean my email list?

It's recommended to clean your email list at least every 6 months to remove inactive subscribers and improve engagement.