What is a buyer persona?
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data.
Why are buyer personas important for businesses?
They help businesses understand their customers better, allowing for targeted marketing strategies and improved product development.
How do I create a buyer persona?
Start by gathering data on your existing customers, then identify common traits, behaviors, and goals to create a detailed profile.
Can you give me an example of a buyer persona?
Sure! For instance, 'Tech-savvy Tom' is a 30-year-old IT professional who values innovation and seeks the latest gadgets.
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