What is behavioral profiling?
Behavioral profiling is the process of analyzing an individual's behavior to predict future actions or preferences.
How is it used in marketing?
In marketing, behavioral profiling helps tailor advertisements and offers to specific consumer preferences based on their past behavior.
Are there any ethical concerns with behavioral profiling?
Yes, ethical concerns include privacy issues and the potential for manipulation based on personal data.
Can you give me an example of behavioral profiling in action?
Sure! An example is Netflix recommending shows based on your viewing history and ratings.
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