What is click fraud?
Click fraud is a type of online fraud where individuals or automated systems generate false clicks on ads, leading to inflated advertising costs.
How does click fraud affect advertisers?
It can significantly increase costs for advertisers, reduce the effectiveness of their campaigns, and skew performance metrics.
What are the common methods used in click fraud?
Common methods include using bots to click on ads, incentivizing users to click, or employing click farms where people are paid to click on ads.
How can advertisers protect themselves from click fraud?
Advertisers can use click fraud detection tools, monitor traffic sources, and analyze click patterns to identify suspicious activity.
Is click fraud illegal?
Yes, click fraud is illegal and can lead to legal consequences for those who engage in it.
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