What are CPA and CPV in digital marketing?
An example of an AI chatbot conversation about CPA and CPV in digital marketing.
What are CPA and CPV in digital marketing?
CPA stands for Cost Per Action, while CPV means Cost Per View. Both are pricing models used in online advertising.
How does CPA work in advertising?
In CPA, advertisers pay for a specific action taken by a user, such as a purchase or sign-up, rather than just clicks.
And what about CPV? How is it different?
CPV is primarily used in video advertising, where advertisers pay for each view of their video ad, regardless of user actions.
Which model is more effective for online campaigns?
It depends on your campaign goals. CPA is great for conversions, while CPV is effective for brand awareness through video.
Can you give examples of when to use each model?
Sure! Use CPA for e-commerce campaigns aiming for sales, and CPV for promoting video content to increase visibility.
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