What is customer segmentation?
An example of an AI chatbot conversation about customer segmentation strategies.
What is customer segmentation?
Customer segmentation is the process of dividing a customer base into distinct groups based on shared characteristics.
Why is customer segmentation important for businesses?
It's important because it allows businesses to tailor their marketing strategies and improve customer satisfaction.
What are some common methods of customer segmentation?
Common methods include demographic, geographic, psychographic, and behavioral segmentation.
Can you give me an example of how a company uses customer segmentation?
Sure! A clothing retailer might segment customers by age and style preferences to target specific marketing campaigns.
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