What is GDPR and how does it affect targeting?
An example of an AI chatbot conversation about GDPR's impact on marketing targeting.
What is GDPR and how does it affect online advertising?
GDPR stands for General Data Protection Regulation. It's a law in the EU that protects personal data and privacy.
How does it specifically impact targeting for ads?
GDPR requires businesses to obtain explicit consent from users before collecting their data for targeted advertising.
What happens if companies don't comply with GDPR?
Non-compliance can lead to hefty fines, up to 4% of a company's global annual revenue or €20 million, whichever is higher.
Can users opt out of targeted ads under GDPR?
Yes, users have the right to withdraw consent at any time, which means they can opt out of targeted advertising.
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