What is pay-per-click advertising?
Pay-per-click (PPC) advertising is a model where advertisers pay a fee each time their ad is clicked. It's a way to buy visits to your site.
How does PPC work?
PPC works by bidding on keywords relevant to your business. When users search for those keywords, your ad may appear, and you pay when someone clicks on it.
What are the benefits of using PPC?
The benefits include immediate traffic, targeted audience reach, measurable results, and budget control.
Can you give me examples of PPC platforms?
Sure! Common PPC platforms include Google Ads, Bing Ads, and social media platforms like Facebook and Instagram.
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