What is psychographic segmentation?
An example of an AI chatbot conversation about psychographic segmentation in marketing.
What is psychographic segmentation?
Psychographic segmentation is a marketing strategy that divides consumers based on their psychological traits, such as values, interests, and lifestyles.
How is it different from demographic segmentation?
While demographic segmentation focuses on quantifiable characteristics like age and income, psychographic segmentation delves into the motivations and preferences of consumers.
Can you give me an example of psychographic segmentation?
Sure! For instance, a brand targeting health-conscious individuals might segment its audience into groups like fitness enthusiasts, organic food lovers, and wellness seekers.
Why is psychographic segmentation important for marketers?
It helps marketers create more personalized and effective campaigns by understanding the deeper motivations behind consumer behavior.
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