What is remarketing in Google Ads?

An example of an AI chatbot conversation about remarketing in Google Ads.

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You

MagicBuddy

Remarketing in Google Ads is a strategy that allows you to show ads to users who have previously visited your website.

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You

How does it work?

MagicBuddy

It works by placing a tracking cookie on the user's browser, enabling you to display targeted ads to them as they browse other sites.

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You

What are the benefits of using remarketing?

MagicBuddy

The benefits include increased brand awareness, higher conversion rates, and the ability to re-engage potential customers.

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You

Can you give me an example of a remarketing ad?

MagicBuddy

Sure! For instance, if someone visits an online shoe store but doesn't make a purchase, they might see ads for those shoes on other websites they visit.

This is how a conversation with MagicBuddy looks like...

How to set up remarketing in Google Ads?What are the benefits of remarketing?What is the difference between remarketing and retargeting?What are the best practices for remarketing?Can you provide examples of successful remarketing campaigns?

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