What is retargeting and how does it work?
An example of an AI chatbot conversation about retargeting and its functionality.
Can you explain what retargeting is?
Sure! Retargeting is a form of online advertising that targets users who have previously visited your website.
How does retargeting actually work?
It works by placing a cookie in the user's browser, allowing ads to be shown to them on other sites they visit.
What are the benefits of using retargeting?
Retargeting helps increase brand awareness, improve conversion rates, and remind potential customers about products they viewed.
Are there any downsides to retargeting?
Yes, if overused, it can lead to ad fatigue, where users become annoyed by seeing the same ads repeatedly.
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