What is segmentation analysis?
An example of an AI chatbot conversation about segmentation analysis in marketing.
What is segmentation analysis?
Segmentation analysis is the process of dividing a market into distinct groups of consumers with similar needs.
Why is segmentation analysis important for businesses?
It's crucial because it helps businesses tailor their marketing strategies to specific customer segments, improving engagement.
Can you give me an example of segmentation analysis?
Sure! For instance, a clothing brand might segment its market by age, gender, and lifestyle to target ads effectively.
What tools can I use for segmentation analysis?
Popular tools include Google Analytics, HubSpot, and various CRM software that offer segmentation features.
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