Can you explain the difference between target market and target audience?
Sure! The target market refers to the broader group of potential customers for a product, while the target audience is a more specific segment within that market.
Can you give me an example of each?
Of course! For instance, if a company sells athletic shoes, their target market might be all active individuals, while their target audience could be young adults aged 18-25 who are into running.
Why is it important to distinguish between the two?
Distinguishing between the two helps businesses tailor their marketing strategies effectively, ensuring they reach the right people with the right message.
How can I identify my target audience?
You can identify your target audience by analyzing demographics, interests, purchasing behavior, and conducting market research.
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