What is the impact of social media on consumer behavior?

How does social media influence consumer purchasing decisions?

Social media impacts consumer behavior by shaping perceptions, creating trends, and facilitating peer influence.

Can you give examples of how brands use social media to drive sales?

Brands often use targeted ads, influencer partnerships, and engaging content to attract and convert consumers.

What role do reviews and ratings on social media play in consumer choices?

Reviews and ratings significantly affect consumer trust and can sway purchasing decisions, often leading to increased sales.

Are there any negative effects of social media on consumer behavior?

Yes, negative effects include misinformation, impulse buying, and the pressure to conform to trends.

How can consumers protect themselves from negative influences on social media?

Consumers can critically evaluate information, follow trusted sources, and set limits on their social media usage.