What is the role of focus groups in research?

What is the role of focus groups in research?

Focus groups are used to gather qualitative data by engaging a small group of people in discussions about a product, service, or concept.

How do researchers select participants for focus groups?

Participants are typically selected based on specific criteria relevant to the research topic, ensuring diverse perspectives.

What are the advantages of using focus groups?

Focus groups provide in-depth insights, allow for interaction among participants, and can reveal attitudes and motivations.

Are there any disadvantages to using focus groups?

Yes, focus groups can be influenced by dominant personalities, may not represent the larger population, and can be time-consuming.

How do focus groups differ from surveys?

Focus groups provide qualitative insights through discussion, while surveys typically gather quantitative data through structured questions.