Can you explain what SSPs are in programmatic advertising?
Sure! SSP stands for Supply-Side Platform. It's a technology that helps publishers manage their advertising space and maximize revenue.
How do SSPs work with advertisers?
SSPs connect publishers with demand sources, like ad exchanges and advertisers, allowing them to sell ad inventory in real-time.
What are the benefits of using an SSP?
Using an SSP can increase competition for ad space, optimize pricing, and provide valuable analytics for publishers.
Are there any challenges associated with SSPs?
Yes, challenges include potential revenue loss due to fees, complexity in integration, and the need for constant optimization.
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