What made Nike's 'Just Do It' campaign so successful?
The 'Just Do It' campaign was successful due to its motivational message, emotional appeal, and strong branding.
Can you explain how the slogan resonated with consumers?
Absolutely! The slogan encouraged people to push their limits, making it relatable to athletes and non-athletes alike.
What role did celebrity endorsements play in its success?
Celebrity endorsements, like those from Michael Jordan, helped to elevate the brand's visibility and credibility.
How did the campaign impact Nike's sales?
The campaign significantly boosted Nike's sales, contributing to its growth into a leading global sports brand.
Are there any criticisms of the campaign?
Yes, some critics argue that it oversimplifies the challenges of athletes and promotes a culture of relentless competition.
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