What metrics should I focus on for my social media strategy?
The most important metrics include engagement rate, reach, impressions, and conversion rate.
Can you explain why engagement rate is crucial?
Engagement rate measures how well your audience interacts with your content, indicating its relevance and effectiveness.
What about reach and impressions? How do they differ?
Reach refers to the total number of unique users who see your content, while impressions count how many times your content is displayed.
How can I improve my engagement rate?
You can improve engagement by creating high-quality content, posting consistently, and interacting with your audience.
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