What metrics should I track for ad performance?
An example of an AI chatbot conversation about tracking ad performance metrics.
What metrics should I track for ad performance?
You should track metrics like CTR, conversion rate, ROI, and CPC to evaluate ad performance effectively.
Can you explain what CTR and conversion rate mean?
CTR, or Click-Through Rate, measures how often people click your ad compared to how many times it was shown. Conversion rate is the percentage of users who take a desired action after clicking your ad.
How do I calculate ROI for my ads?
ROI, or Return on Investment, is calculated by subtracting the cost of the ad from the revenue generated by it, then dividing by the cost of the ad and multiplying by 100 to get a percentage.
What is a good CTR for online ads?
A good CTR can vary by industry, but generally, a CTR of 2% or higher is considered effective for online ads.
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