What role do influencers play in viral campaigns?

What role do influencers play in viral campaigns?

Influencers are key in viral campaigns as they have the ability to reach large audiences and create authentic connections.

How do brands choose the right influencers for their campaigns?

Brands typically look for influencers whose values align with their own, as well as their audience demographics and engagement rates.

Can you give an example of a successful viral campaign involving influencers?

Sure! The Ice Bucket Challenge is a great example, where influencers helped spread awareness and raise funds for ALS.

What metrics should brands track to measure the success of influencer campaigns?

Brands should track engagement rates, reach, conversions, and overall ROI to measure the success of influencer campaigns.