What should I avoid in a mission statement?

What should I avoid in a mission statement?

You should avoid vague language, jargon, and overly complex sentences. It's important to be clear and concise.

Can you give me examples of vague language?

Sure! Phrases like 'striving for excellence' or 'committed to quality' are often too vague and don't convey specific actions.

What about using jargon? Why is that a problem?

Using jargon can alienate your audience. It's better to use simple, straightforward language that everyone can understand.

How long should a mission statement be?

A mission statement should ideally be one to two sentences long, focusing on clarity and impact.

Are there any other common mistakes to avoid?

Yes, avoid being too broad or making it sound like a marketing slogan. It should reflect your core values and purpose.