What was the impact of Nike's Just Do It campaign?
The Just Do It campaign, launched in 1988, significantly boosted Nike's brand recognition and sales, making it a cultural phenomenon.
How did it change the sports marketing landscape?
It shifted the focus from just selling products to promoting a lifestyle and empowering individuals, influencing many brands.
Can you give examples of its cultural influence?
Sure! It inspired athletes and everyday people alike, leading to iconic moments like Colin Kaepernick's ad, which sparked social discussions.
What were some criticisms of the campaign?
Critics argued that it sometimes oversimplified complex issues and commodified social movements for profit.
Has the campaign evolved over the years?
Yes, Nike has adapted the campaign to address contemporary issues, focusing on inclusivity and social justice in recent years.
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