When should I use custom audiences instead of lookalike audiences?
An example of an AI chatbot conversation about when to use custom vs lookalike audiences.
When should I use custom audiences instead of lookalike audiences?
Custom audiences are best when you want to target specific users, like past customers. Lookalike audiences are ideal for reaching new users similar to your best customers.
Can you give me examples of when to use each?
Sure! Use custom audiences for retargeting ads to people who visited your website. Use lookalike audiences to find new potential customers based on your existing customer data.
What are the benefits of using lookalike audiences?
Lookalike audiences help you expand your reach by targeting users who share similar characteristics with your existing customers, increasing the chances of conversion.
Are there any downsides to using lookalike audiences?
Yes, if your source audience is too small or not well-defined, the lookalike audience may not be effective. It's important to have quality data.
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