When should I use ethnography in my research?
Ethnography is best used when you want to understand the cultural context of a group or community.
Can you give me an example of a situation where ethnography would be beneficial?
Sure! Ethnography is beneficial in studying consumer behavior in a specific community, like how local traditions influence shopping habits.
What are the main methods used in ethnographic research?
Main methods include participant observation, interviews, and field notes to gather in-depth insights.
How long does an ethnographic study usually take?
It can vary widely, but ethnographic studies often take several months to years to capture the full context.
Are there any limitations to using ethnography?
Yes, limitations include potential researcher bias, time consumption, and challenges in generalizing findings.
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