When should I use qualitative research instead of quantitative research?
An example of an AI chatbot conversation about when to use qualitative vs quantitative research.
When should I use qualitative research instead of quantitative research?
Qualitative research is best when you want to explore ideas, understand motivations, or gather in-depth insights.
Can you give me an example of when qualitative research is more beneficial?
Sure! If you're studying consumer behavior, qualitative methods like interviews can reveal deeper insights than surveys.
What about quantitative research? When is that more appropriate?
Quantitative research is ideal for testing hypotheses, measuring variables, and analyzing data statistically.
How do I decide which method to use for my project?
Consider your research goals: use qualitative for exploration and understanding, and quantitative for measurement and analysis.
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