What are the FTC guidelines for influencers?

What are the FTC guidelines for influencers?

The FTC guidelines require influencers to disclose their relationships with brands when promoting products. This includes using hashtags like #ad or #sponsored.

Why is it important to disclose these relationships?

Disclosing relationships helps maintain transparency and trust with the audience, ensuring that consumers are aware of potential biases.

Are there specific rules for different platforms?

Yes, while the core principles are the same, some platforms may have additional guidelines. For example, Instagram has specific rules about how to tag sponsored content.

What are the consequences of not following these guidelines?

Not following FTC guidelines can lead to penalties, including fines and damage to your reputation as an influencer.

Can you give examples of proper disclosures?

Sure! Examples include using clear hashtags like #ad or stating 'Paid partnership with [Brand]' in your post.