What are some famous A/B testing failure stories?

What are some famous A/B testing failure stories?

One notable failure was when a major e-commerce site changed their checkout button color from green to red. They thought it would stand out more, but it led to a 20% drop in conversions.

What did they learn from that failure?

They learned that color psychology plays a significant role in user behavior, and sometimes changes that seem intuitive can backfire.

Are there other examples?

Yes, another example is a social media platform that tested a new layout. Users found it confusing, resulting in a significant drop in engagement.

How can companies avoid these pitfalls?

Companies can avoid pitfalls by conducting thorough user research, testing with smaller groups, and analyzing data carefully before making large-scale changes.