What is A/B testing and how does it work?
A/B testing is a method of comparing two versions of a webpage or product to determine which one performs better.
Can you give me an example of A/B testing in marketing?
Sure! A common example is testing two different email subject lines to see which one gets a higher open rate.
What metrics should I track during an A/B test?
You should track conversion rates, click-through rates, and user engagement to evaluate the test's effectiveness.
How long should I run an A/B test?
Typically, you should run an A/B test for at least one to two weeks to gather enough data for reliable results.
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