What is A/B testing in advertising?
A/B testing in advertising is a method where two versions of an ad are compared to see which performs better.
How do I set up an A/B test for my ads?
To set up an A/B test, create two versions of your ad, run them simultaneously, and analyze the results based on key metrics.
What metrics should I focus on during the test?
Focus on metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to evaluate performance.
How long should I run the A/B test?
Run the A/B test for at least one to two weeks to gather enough data for a reliable comparison.
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